Our Story

I Am Beauty was birthed out of a stressful place. I felt the stress and anxiety of my job taking over my life. There were many moments in the mirror while at work when I questioned my purpose, life goals, and why I continued to show up to a job that was no longer serving me. I wasn’t myself and needed to snap out of this. I needed to get back to myself.

I started praying for strength, endurance, and peace. I also just started taking time to relax and include self-care after my long workdays. While relaxing in a bubble bath one day, I was reminded of Psalms 139:14. I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well.

From that night, I changed my thought process and started to think with an ‘I AM’ mindset. Words of affirmation and confidence started to flow from my lips and my stress decreased. From there, I decided to couple the items that relaxed me with the words that encouraged me... and that was the beginning I Am Beauty!